Honoring 45 enterprises to win the 3rd "Golden Brand" award in Ho Chi Minh City in 2023

On the evening of January 6, the Ho Chi Minh City Department of Industry and Trade and the Saigon Economic Review held the 3rd Ho Chi Minh City "Golden Brand" award ceremony in 2022.

Attending the award ceremony were Mr. Nguyen Hong Dien, Member of the Party Central Committee, Minister of Industry and Trade; Phan Van Mai, Member of the Party Central Committee, Standing Deputy Secretary of the City Party Committee, Chairman of the People's Committee of Ho Chi Minh City; Nguyen Van Dung, Member, Vice Chairman of the City People's Council; Vo Van Hoan, Member, Vice Chairman of the City People's Committee...

Speaking at the awarding ceremony, Chairman of the People's Committee of Ho Chi Minh City , Phan Van Mai emphasized, the city honors 45 product brands of enterprises that have won the Ho Chi Minh City Gold Brand Award with outstanding business activities and many achievements efforts in building and developing the brand gathered more than 36,000 employees and the revenue reached more than 333,000 billion VND with many contributions to the city's social security activities. Special, in which, 25 product brands of enterprises have won the Ho Chi Minh City Gold Brand Award from 2020, continuing to be recognized by the City according to the Award's voting regulations. This is a testament to the company's relentless efforts to affirm the sustainable brand value of enterprises in the face of difficulties and challenges, especially in the context that enterprises have to face many difficulties when the city goes through a difficult time the difficult period of fighting the Covid-19 epidemic from 2020, lasting until 2021.

Minister of Industry and Trade Nguyen Hong Dien and Vice Chairman of the City People's Council Nguyen Van Dung presented the "Golden Brand" award to enterprises that have won the title for 2 consecutive years.

“The city expects these 25 leading product brands along with 20 new product brands entering the city's brand house for the first time to continue promoting their brand values to fly further. Moreover, helping the City raise its brand in the international market and together with the City continue to implement and maintain the 3 core goals of the Program, that is: becoming a "guarantee" award for prestige. enterprise's credibility in the domestic and international markets, is a premise for strong investment in the future; build pride for city people about local products and services; and enhance Ho Chi Minh City's position as a national economic locomotive." – Chairman Phan Van Mai hopes.

At this special meaningful event, the city calls on the business community to continue to accompany the city to perform well the three pillars of responsibility, namely: responsibility to its own business - to continue to maintain and develop develop into strong, international brands; responsibility for the city's business community in general - to lead the product brands of other enterprises to develop together, to join forces to form large economic groups with strong resources; responsible for the sustainable development of the City. In particular, enterprises implement strong digital transformation, proactively, adapt, seek every opportunity to develop, grasp new development trends such as green economy, circular economy..., thereby building strategies own business strategy on the basis of identifying competitive advantages of product brands, as a premise to connect, participate in the global supply chain.

"Branding is not only the task of enterprises but also the task of the City. With its role and responsibilities, the City commits and focuses all efforts to well implement the 2023 theme: "Improving the efficiency of public service activities, accelerating administrative reform and improving the investment environment , promote economic development, ensure social security"; focus on supporting enterprises to overcome difficulties and promote the sustainable brand value of enterprises."– Comrade Phan Van Mai emphasized.

Vice Chairman of City People's Committee Vo Van Hoan presented awards to enterprises.

The "Golden Brand" Award of Ho Chi Minh City is an annual award directed by the People's Committee of Ho Chi Minh City to honor businesses with excellent results in building strong and impressive product and service brands, associated with Ho Chi Minh brand.

The organizers said that, through the evaluation and scoring process, the Voting Council has selected 45 businesses that fully meet the set criteria, including the criteria of transparency and compliance with the law; operational efficiency; business ethic; innovation; brand promotion and development; management system and brand coverage… Notably, 44% of this year's award winners are units that have won the previous award, in accordance with the regulations on the time to re-enter the award. At the same time, up to 56% of award winning enterprises are new participants. These are all reputable brands, affirming their solid positions in the market, in which 4 key industries and 9 service industries. Especially this year, there is the presence of the field of mechanical engineering.

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