D-Play is key to DHA Corporation, unlocking the opportunity to “revive” the traditional fair trade model
D-Play is key to DHA Corporation, unlocking the opportunity to “revive” the traditional fair trade model
D-Play, the key to DHA Corporation, is paving the way for the “rebirth” of the traditional fair model. Source: D-Play.
Fair model - the billion-dollar commerce trend
In the commercial industry, the night fair model has become a popular trend. Many countries such as South Korea, China, Thailand, Japan, and Vietnam have opened night fair areas to meet the needs of tourism and shopping.
With changes in consumer mindset and habits, along with the entry of new generations of consumers, retailers are transitioning from traditional business to new forms of trade. This is opening up many new opportunities for the market fair model in many countries.
DHA Corporation makes a “big play” with epic Pop-Up entertainment complex
In Ho Chi Minh City, weekend fairs are no longer as attractive as before, as young people are interested in new entertainment trends. To maintain their activities, many fairs have tried innovations such as building photo booths, dining, inviting singers to perform, opening game booths, etc. Despite efforts to innovate, these fairs only build customer loyalty without fully exploiting the potential like billion-dollar fairs in developed countries.
Young people are “mesmerized” by exciting games at the weekend fair at D-Play (Source: D-Play)
To meet diverse entertainment needs, the D-Play Pop-Up entertainment complex was created, promising to bring a new and unique entertainment space.
Parents are very confident in choosing D-Play as the weekend "rendezvous" for children's entertainment (Source: D-Play)
Moreover, D-Play organizes music nights, exhibitions, and pottery and painting workshops. The Pop-up Market Fair area attracts young people with a series of famous local brands.