With the purpose to approach and challenge majority of customers by product and service quality, from late of ...
With the purpose to approach and challenge majority of customers by product and service quality, from late of 2014, Bien Hoa sugar JSC (BHS) implemented to develop Brandshop system series in Ben Tre province. Up to now, after over 1 year implementation, introduction and business system series of BHS’s products is widened more 16 Brandshops, increasing the number of shop up to 26 bases across country. This widening is aimed to cover brandshop system of BHS across 63 provinces in 2020.
Paralleling to brand consolidation, BHS continually push harder partnership programs with distributors, business support in brandshops such as: applying flexibly promotion policies, public offering new products with brand and quality improvement, connecting event sponsors, etc. Theses activities help to connect between Brandshop and consumers in area, help BHS’s brand image pervade to consumers, at the same time, help Brandshop have the best result in business operation.
Source: Saigontiepthi