On September 22, 2026, in Beijing, the D-Joy sports ecosystem officially established a strategic partnership with Beijing Sport University (BSU) and simultaneously launched specific collaborative initiatives with Beijing BSU Education Technology Development Co., Ltd., a BSU affiliate.
The agreement opens up opportunities for collaboration in training, tournament operations, and the application of sports technology in China and across Asia, while marking a significant milestone for Vietnam's sports industry.
Sports Export – A Pioneering and Innovative Move
In the regional sports landscape of recent years, Vietnam has emerged as one of the most dynamic and rapidly growing hubs for Pickleball in Asia. Recent reports estimate that the country now has 16 million regular Pickleball players, despite the sport having been introduced only recently. Pickleball in Vietnam has rapidly developed in depth and quality, gradually establishing standards for infrastructure, operational technology, and professional management practices.
Mr. Dang Quang Anh, Chairman of D-Joy, signed a cooperation agreement with Mr. Liu Xiaowei, a representative of Beijing Sport University.
Founded by young sports enthusiasts aiming to professionalize Pickleball in Vietnam, D-Joy focuses on the comprehensive development of infrastructure, training, tournament organization, and operational technology. This foundation empowers the homegrown sports enterprise to pursue a bold new direction: exporting a Vietnamese-developed operational model to the international market.
Rather than merely adopting external models, D-Joy is proactively introducing a comprehensive, systematic, and modern sports operational solution to the Chinese market. This partnership holds significance beyond mere commerce; it demonstrates organizational prowess, an innovative spirit, and the capacity to bring Vietnamese-developed expertise to the global stage.
Beijing Sport University – A Global "Olympic Mecca"
The partnership is made even more significant by the fact that D-Joy’s collaborator is Beijing Sport University (BSU) one of the most prestigious sports education institutions in both Asia and the world.
BSU’s stature and excellence are defined by three major pillars of international achievement: A "cradle" for Olympic champions established in 1953 with a history spanning over 73 years, BSU is a key sports university in China and is globally renowned for producing hundreds of Olympic and world champions; Academic and research excellence BSU is a key university under China’s "Project 211" and the "Double First-Class" initiative. The university's Sports Science program consistently holds the undisputed number one spot nationwide with an A+ rating, leading the way in technology application and sports biomedicine, and boasting a WADA-accredited doping control laboratory. With an expansive 80-hectare campus, BSU has produced over 130,000 professionals, coaches, and athletes for the global sports community, while establishing formal partnerships with 164 universities and 20 international sports organizations across more than 50 countries all following rigorous accreditation and comprehensive due diligence.
A Strategic Choice
The decision by a sports institution with such a rich history and exacting standards as Beijing Sport University to select D-Joy as a key partner serves as a testament to the credibility, capability, and global stature that this purely Vietnamese brand has established.
The signing ceremony opens up opportunities for D-Joy to further affirm its stature as a Vietnamese sports ecosystem on the international stage.
Since its inception, D-Joy has pursued a distinctive development philosophy: eschewing short-lived trends in favor of building a solid, systematic foundation. Speaking about the signing ceremony, Mr. Dang Quang Anh, Chairman of D-Joy, announced that the company would collaborate with Beijing BSU Education Technology Development Co., Ltd. a subsidiary of Beijing Sport University (BSU) to implement upcoming joint initiatives. "This marks a significant milestone in our journey to bring a Vietnamese-developed sports model to the international market. The synchronized rollout of the D-Joy ecosystem in China not only creates new growth opportunities for Pickleball but also serves as a platform for us to further expand connections with sports partners across the region and the globe," Mr. Dang Quang Anh stated.
D-Joy marks a breakthrough milestone and reaffirms its long-term commitment to excellence.
To become a strategic partner for BSU, D-Joy has demonstrated its capabilities through a large-scale, comprehensive Pickleball ecosystem that ranks among the best in the region.
Asia-leading competition infrastructure: D-Joy operates a network of nearly 90 international-standard courts situated in prime locations across Ho Chi Minh City and its surrounding areas, including D-Joy Nam Sai Gon, D-Joy Thu Thiem, D-Joy Ten Lua, and D-Joy Tan Van. These facilities are positioned as centers for training and professional development catering to all levels from beginners and recreational players to professional athletes. Every court in the network strictly adheres to rigorous international competition standards, featuring premium four-layer surfaces utilizing asphalt coating technology to ensure consistent bounce and superior slip resistance. Extra-wide sidelines and safety zones (run-off areas) precisely calculated according to international standards ensure a top-tier competitive experience and absolute safety for athletes.
"Grand Slam"-standard tournament system: The organization hosts hundreds of tournaments annually, most notably the D-Joy Pickleball Tour and the D-Joy Junior World Championship a premier continental youth event. These tournaments have set world records with an educational scholarship fund of up to 2.5 billion VND and a total prize pool exceeding 3 billion VND per leg.
Technological pioneer and global partner: D-Joy is the first to integrate AI-driven performance analytics and specialized Digital VAR systems into match operations. The company has solidified its international standing by representing Vietnam as a co-founder of the Global Pickleball Alliance (GPA), facilitating the establishment of DUPR’s (global rating system) Asian representative office in Vietnam, and partnering with Stupa Sports to implement 3D broadcast data technology.
D-Joy has invested in comprehensive infrastructure that meets professional competition standards.
D-Joy’s capabilities in infrastructure, tournament organization, and technology application serve as the foundation for its strategic partnership with Beijing Sport University (BSU) in the sport of Pickleball. This milestone creates an opportunity for D-Joy to further demonstrate the strength of a Vietnamese sports ecosystem on the international stage. Recognizing that a sustainable position must be proven through substantive efforts, D-Joy views this collaboration with BSU as both an opportunity and a driving force for continuous improvement.
Leveraging its practical operational experience and modern management mindset, D-Joy is poised to join BSU in capitalizing on the booming Pickleball trend across the Chinese and Asian markets, while simultaneously building a solid launchpad to propel young sports talents toward elite arenas such as the SEA Games, ASIAD, and the Olympics.
D-Joy and Rallyworld Malaysia signed a Memorandum of Understanding in December 2025.
Previously, in December 2025, D-Joy and Rallyworld Malaysia officially signed a Memorandum of Understanding in Kuala Lumpur, Malaysia, marking the first time in Vietnamese sports history that a tournament series has expanded internationally. Domestically, D-Joy has broadened its collaborations with various universities, training institutions, and sports-sector partners including the University of Management and Technology (UMT) and Hoa Sen University thereby laying the groundwork for training initiatives, tournament organization, and Pickleball community development.
Building on these established partnerships, D-Joy aims to connect with sports partners in various high-potential markets, gradually scaling up its models for training, tournament organization, and the operation of Vietnamese-developed technology. This strategic direction leverages experience gained from domestic and regional collaborations while establishing a foundation for D-Joy’s long-term presence on the international sports landscape.
Source: Tien Phong Newspaper