During four years of researching stories about a modern and potential Vietnam, we encountered many stories of ...
During four years of researching stories about a modern and potential Vietnam, we encountered many stories of individuals and units pursuing the dream of bringing Vietnamese products to the world...
These are coffee brands that follow the model from farm to coffee cup, determined to peel off the label of the blended coffee. These are chocolate bars made from Vietnamese cocoa beans that are considered the best in the world. This is a two-decade breeding search to produce the best rice variety in the world in 2019. The paths to success are different, but they all take advantage of Vietnam’s precious resources, with modern approaches, application of technological advances and thinking of globalization.
This time, we came to the coconut field Ben Tre to know Betrimex (Ben Tre Import Export Joint Stock Company) and Cocoxim, the brand of Betrimex specialized in canned coconut water covering more than 40 countries around the world, and which is the choice of many Vietnamese families and young people.
Although coconut trees have great economic value and are the source of life for about 40% of the population of Ben Tre, but because the coconut plantation area of each household is too small, the income is not high, people still face many challenges.
Understanding and always accompanying farmers, Betrimex was formed and developed with the mission of creating a harmonious and lasting relationship for farmers so that they remain loyal to coconut trees. With Betrimex, farmers are unloaded and bought at the best price, which helps to stabilize the raw material area, farmers feel safe in production.
At the same time, Betrimex is committed to continue investing in technological innovation to meet the needs of high-end markets, organizing a concentrated production in a closed model to optimize production costs to bring the coconut brand Ben Tre far away.
Cocoxim - Product ranges that value coconut Ben Tre
From the years 2015 - 2016, coconut water has become the trend drink of the world and Vietnam because of its natural origin and fresh sweet taste.
To bring canned coconut water closer to consumers, Betrimex needs to «untangle» complex needs: a product of all-natural origin, delicious taste, food safety and adapted to an active lifestyle, needs convenience. And the answer is to put natural coconut water in prepackaged boxes
Not only is Cocoxim a revolutionary line of products, suitable as a daily drink, especially in summer, but Cocoxim is also changing consumers' opinion that canned coconut water is not as good as fresh coconut water. This is the first step towards achieving the goal of creating added value from coconut trees and increasing the value of Vietnamese agricultural products. In 2017, Cocoxim coconut water products began to be accepted by customers in many countries in Asia, America, Australia and the EU.
Investing in sustainable development
With the principle «The company must exist in harmony with the natural environment and become a good company», not only by investing in production lines, Betrimex also develops areas of organic matter in Ben Tre certified organic (EU, USDA, Australia, Japan, Korea) to ensure the best quality of raw materials. Betrimex is committed to applying new agricultural methods and modern production systems respectful of nature to improve the ecosystem
For coconut producers, Betrimex still considers itself a companion and is committed to supporting planting materials such as fertilizers, pesticides; training in organic farming techniques to sustainably maintain the coconut groves; Production consumption and purchase of coconut in the garden. These policies aim to ensure the interests of coconut producers so that they jointly explore potential and add value to the population.
Because it is only by guaranteeing the quality and life of the coconut to the coconut producers that Betrimex can persevere in the goal of providing consumers with quality and healthy products.
Via VnEconomy