D-Play.D-Play is key to DHA Corporation, unlocking the opportunity to “revive” the traditional fair trade mode...
D-Play.D-Play is key to DHA Corporation, unlocking the opportunity to “revive” the traditional fair trade model
D-Play, the key to DHA Corporation, is paving the way for the “rebirth” of the traditional fair model. Source:
The “Fair” Model – A Billion Dollar Business Trend
Following a strong tourism presence in Asian countries, many countries such as South Korea, China, Thailand, Japan and Vietnam have opened night fairs to meet customer needs (shopping)
Thus, the night fair model has become a popular trend. South Korea and Japan were able to set up attractive markets in public spaces such as parks or temples in the long term or short term.
On the other hand, reselling is becoming a $24 billion industry, threatening retail and online sales. Experts boldly predict that this promising market will reach $51 billion by 2023.
DHA Corporation 'plays big' with epic pop-up entertainment complex
In Ho Chi Minh City In Ho Chi Minh City, weekend fairs are no longer as attractive as before, when young people are interested in new entertainment trends. To maintain their activities, many fairs have tried innovative means such as building photo spaces, catering, inviting singers to perform, opening game stands... Despite efforts at innovation, these fairs only build customer loyalty without exploiting the full potential of billion-dollar fairs in developed countries.
Young people are “mesmerized” by exciting games at the weekend fair at D-Play (Source: D-Play)
In order to bring novelty and entertainment, Pop-up D-Play Entertainment Complex offers games, artistic performances, workshops, fairs and cuisine,
They organize musical evenings, exhibitions and workshops on pottery and painting.
Parents firmly believe that D-Play should be chosen as a weekend “date” so that children can play (Source: D-Play)
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