To develop local tourism, many solutions have been proposed by the Can Tho City Tourism Department. In particular, the Tourism Coffee Program is a new and practical approach for industry leaders and businesses to work together to overcome difficulties and bring tourism activities into depth.
Leaders of the Department of Culture, Sports and Tourism of Can Tho City and representatives of businesses at the Tourism Coffee Program.
In November, the first Tourism Coffee Program, 2025 took place at TTC Can Tho Hotel with the participation of many tourism, accommodation, transportation service businesses...
Ms. Nguyen Thi Anh Le, Director of Can Tho City Tourism Development Center, informed: "In order to promote the development of local tourism, and at the same time implement the direction of the Can Tho City People's Committee on creating conditions for meetings between businesses and leaders of state management agencies in the field, the City Tourism Development Center has advised the Department of Culture, Sports and Tourism to organize the Tourism Coffee Program. The parties participating in the program exchanged and shared information, and at the same time proposed solutions to remove difficulties in operations".
Each month, there will be a meeting with a specific topic, held in rotation at destinations, accommodation establishments, etc. Mr. Tran Thanh Thai, Chairman of the Tourism Association of Can Tho City, said: “Previously, we had a playground connecting businesses to promote products together. The program is now expanded with the support of tourism management agencies, creating more opportunities for exchange between parties”.
Ms. Pham Thi Thanh, Director of TTC Can Tho Hotel, shared: “As the unit chosen to host the first Tourism Coffee Program, I believe that the program is a strategic and practical step forward for the local tourism industry. This is an open space for accommodation and travel businesses and tourism management agencies to frankly share problems and difficulties and propose solutions in a spirit of openness. From here, it will create a synchronous connection between parties, helping the local tourism industry have a common and clearer development direction”.
Sharing the same view, Ms. Vo Xuan Thu, Director of Victoria Can Tho Hotel, said: “This is a practical program, focusing on specific points. There are issues that need to be resolved quickly in a short time, so this meeting meets the needs of all parties. Our businesses can share the difficulties and the management agency can promptly have solutions and implement them immediately.”
At the program, in addition to sharing about the socio-economic development situation, local tourism, festival programs, events, promotion, etc., many issues were shared by businesses, such as the environmental sanitation situation at the routes, Ninh Kieu Wharf area; investment in typical tourism products: Cai Rang floating market, river tourism, key tourist markets, etc.
Accordingly, for each issue, the leaders of the Department of Culture, Sports and Tourism of the city clearly identified the tasks that need to be done immediately to resolve. Specifically, the Department is working with the People's Committee of Ninh Kieu Ward to ensure the landscape in the Ninh Kieu Wharf area; has recommendations and long-term projects for the development of river tourism, Cai Rang floating market, or developing tourism products associated with the night economy to attract long-stay tourists...
Mr. Nguyen Van Bay (standing), Director of the Department of Culture, Sports and Tourism of Can Tho City, answered businesses' recommendations at the program.
Mr. Nguyen Van Bay, Member of the City Party Committee, Director of the Department of Culture, Sports and Tourism of Can Tho City, informed: “The program is organized to create a companionship to overcome difficulties. When meeting directly with businesses in an open space, we listen specifically to each proposal and advice from businesses and are ready to create the best conditions to support, with the common goal of promoting the development of tourism in the city”.
The new Tourism Coffee program has just been launched but has received the attention of businesses and the community, because the issues shared are in-depth and have solutions to be implemented immediately. Accordingly, from now until December, businesses will also join in implementing the movement to beautify the landscape in the Ninh Kieu Wharf area, build stimulus programs, prepare to welcome guests during the year-end holidays, especially the Can Tho River Culture Festival from December 26, 2025 to January 1, 2026.
According to Can Tho Online Newspaper