The Lunar New Year and Lunar New Year holidays are still considered an exciting time for Vietnam’s tourism mar...
The Lunar New Year and Lunar New Year holidays are still considered an exciting time for Vietnam’s tourism market. Travel agencies and destinations have set up a series of events and tours to attract tourists.
Guided tours associated with the monument attract spring tourists. Photo credit: Quang Vinh.
It can be mentioned that overseas Vietnamese go to their hometowns to celebrate Tet, for international tourists with many attractive experience itineraries such as the interline of the Eastern and Northern provinces-West; journey in the central and southern seas... Or Saigontourist Travel Company with the program «Go on tour before the Tet, bring spring home» to the flower village of Sa Dec - garden of mandarins of Lai Vung or My Tho - Thoi Son; Visit «The West eats Tet» to explore the atmosphere near Tet in My Tho... These are also annual tours that are enjoyed by many international, overseas Vietnamese and Vietnamese visitors. Not only towards the international visitors, this festival of Tet because of a long holiday, the domestic market also creates many highlights when visiting the northwest, Dalat, Nha Trang, Phan Thiet ... with the recognition of tour operators when the number of visitors to the tour increased significantly. According to some travel companies, tourism in Tet this year is expected to be overcrowded in destinations close to Ho Chi Minh City, including hot spots such as Phan Thiet, Nha Trang or Vung Tau... may be overcrowded. These localities need to have scenarios and preparations so that there is no situation similar to that of Da Lat as that of Tet two years ago.
Assessing the trend of the Lunar New Year market, Mr. Nguyen Minh Man, Director of Communication and Marketing of the tourism company TST, said that tourists choose package tours along longer routes, both domestic and foreign. For short-distance destinations, especially routes with convenient motorways within 300 km, will attract more independent tourists and booking services than package trips. Rates for all vehicles tend to increase relative to overwhelming demand, so this year’s travel prices have increased by at least 15% over the same period.
Traveling in the mountains of the Northwest is the choice of many tourists.
With the growth momentum of Vietnamese tourism in the post-Covid era, the next Tet holiday should be an exceptional season. However, the effects of the global economic downturn and tight spending also pose many challenges for tour operators. For example, the increase in airline tickets makes many tourists hesitate.
Many travel companies also reported that they were “stuck” with cash flow when the airline flight was suddenly cancelled or that many contracts with business customers were still outstanding. even though the travel program and events were completed long ago. Tourism businesses are an industry that spends first and backward, so it is enough for customers to go into debt for a few months, it is considered illiquid. The economy is difficult, the greater the effort, the higher the risk.
However, not only the history of the economy, with long holidays, the choice to travel also affects the psychology of many tourists by overpopulation, from «experience» to torture ... In fact, in recent years, the tourism industry has experienced such stories as overcrowding of visitors in the locality, causing traffic jams, motorhomes, sleeping tents because hotels and motels are too expensive, degraded facilities and poor service. The reason for the above situation is that many accommodation establishments and tourist attractions closed for a long time, deteriorated but did not have funds or could not renovate and upgrade. A large number of tourism industry personnel, from guides to receptionists, servers and housekeeping services, have changed industries, resulting in a shortage of staff to serve clients.
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