The use of technology is a new trend to support the real estate market and business activities to evolve in a ...
The use of technology is a new trend to support the real estate market and business activities to evolve in a more positive trend with a reduction in transaction time and costs, thereby increasing the liquidity of the real estate assets of market participants.
Inevitable trend
According to statistics from the Vietnam Association of Real Estate Brokers (VARS – Vietnam Real Estate Association – Ministry of Construction), from 2020, the experience of buying real estate in Vietnam began to be digitized.
High-tech products are the optimal tool to help real estate businesses find clients, search for real estate, manage business and transactions quickly and easily, instead of spending too much time and money to directly access and evaluate real estate products.
Digital transformation to develop a transparent and stable real estate market.
In addition, social networks are also becoming potential business channels for real estate businesses, helping transactions between buyers and sellers to easily connect and liquidate products.
According to VARS President Nguyen Van Dinh, when applying technology to real estate, customers can sit at home or anywhere to learn more about a real estate product according to their needs. Project providers and brokers will also effectively interact with clients by applying technology to reduce costs and increase the ability to transact.
TS. The Ba Chi Nhan, an economist, said that the real estate technology ecosystem is now necessary for the market, if market players do not invest in the application of the technology, they will quickly fall behind, not exploiting all customers. However, the biggest difficulty is that the infrastructure doesn't support technology applications well, many real estate companies don't understand the technology well
Technology units do not include the specific work of the real estate industry. In addition, there is no data on the real estate market, which does not come from state management agencies, localities and investors.
Therefore, if they want to enter the digital age, real estate companies must gradually change the perception of subjects on the role of the application of technology in real estate business; need a medium- and long-term roadmap to build a strong technology foundation, especially product and market data; At the same time, state agencies are actively supporting the implementation of encryption mechanisms
Reduce transaction time and costs
Van Dinh added that the application of new technologies is helping the activities of real estate companies to evolve in the trend of shortening transaction times and costs, thus increasing the liquidity of real estate assets.
investor support solutions such as virtual reality (VR) technology or augmented reality (AR) have created the conditions for buyers not to spend too much money, while at the same time having easy access to real estate products, adapted needs, reasonable loan planning, even a history of price changes... Therefore, virtual reality technology for the real estate sector will certainly account for a large portion of the technology investment segment in this area.
The current economic recovery environment is an important time for brokers and investors to participate and gain benefits for long-term development. In order not to be out of the game, market participants need to choose a technology platform for promoting real estate business brands themselves.
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