Over 500 partners, distributors, and banks attended the Selavia Kick-off event, marking the acceleration phase of the project after TTC Phu Quoc officially announced its positioning as the "City of Vietnamese Identity".
Selavia was officially introduced with the positioning of "City of Vietnamese Identity" in South Phu Quoc.
On April 2nd, Toan Hai Van Joint Stock Company (TTC Phu Quoc) successfully held the kick-off event for the Selavia project, attracting over 500 guests including strategic partners, distributors, representatives from banks, associations, and the real estate business community nationwide.
Launching a new development positioning in Southern Phu Quoc
At the event, TTC Phu Quoc officially introduced the full positioning and development philosophy of Selavia – not just a resort real estate project, but an urban area built on the foundation of Vietnamese cultural identity.
Unlike previous purely resort development models, Selavia aims to organize living spaces and experiences with a deep cultural dimension, where the element of identity is not merely superficial, but becomes a central theme throughout the planning, architecture, and operational ecosystem.
Spanning nearly 300 hectares, the project is located in Dam Bay - South Phu Quoc, one of the rare areas that still retains a multi-layered natural ecosystem. With over 2 km of beachfront and diverse topography, it provides the foundation for the development of a large-scale, well-planned, and sustainable resort city.
This event marks a significant launch and announces the strategic positioning of the Selavia project – “Vietnamese Identity City”, a resort urban model developed in a distinctive way in South Phu Quoc.
The Four Pillars of the Selavia Ecosystem
Within the framework of the program, TTC Phu Quoc introduced the overall Selavia ecosystem, developed based on four main pillars: Nature, culture and art, entertainment and marine sports, and cuisine.
These four pillars are integrated into a synchronized planning structure, aiming to create a multi-experience destination – where residents, tourists, and investors can feel the interplay between pristine nature, cultural depth, and modern life.
Notably, the project involves leading domestic and international consulting, design, operation, and construction partners such as: the Big Four (Strategic Consulting), Kume Design Asia (Architectural Design), Royal HaskoningDHV (Planning Consulting), The Ascott Limited (International Operating Unit), CBRE (Property Consulting and Management), reputable general contractors such as Coteccons, Dai Tin, Central, Hoa Binh, etc., and the support of major banks: BIDV, OCB, Sacombank, Vietcombank, MB Bank...
The participation of this partner ecosystem is expected to ensure the quality of project development according to international standards, while strengthening market confidence in Selavia during the implementation phase.
The Selavia kick-off event took place in an explosive and enthusiastic atmosphere.
Speaking at the event, Mr. Nguyen Thanh Ngu, Chairman of the Board of Directors of TTC Phu Quoc, said that TTC Phu Quoc is not just developing a real estate project, but aims to create a city with cultural depth – where Vietnamese identity is expressed through architecture, landscape, and contemporary living experiences. Selavia – “City of Vietnamese Identity” – is expected to create a destination not just for a stopover, but a place to connect with and return to.
Selavia is a project that TTC Group has invested heavily in, both in terms of investment and operation, and is particularly committed to ESG principles, aiming for a balance between growth and responsibility.
Mr. Dang Van Thanh, Chairman of TTC Group, shared the Group's commitment to the Selavia project.
From the group's perspective, Mr. Dang Van Thanh, Chairman of TTC Group, shared that TTC is determined to develop Selavia with a long-term positioning: a city with cultural depth, national identity, and sustainable values over time, especially in the context of Phu Quoc preparing for APEC 2027.
Activating the distribution system, ready to enter the acceleration phase
The kick-off event simultaneously marked the activation of the entire distribution system of the project, with the participation of more than 500 representatives from brokerage firms, trading floors, and sales forces in the market.
Besides the information announcement, the program also included performances, the kick-off ceremony, and interactive content, creating a vibrant atmosphere and contributing to spreading the spirit of readiness to conquer the market throughout the entire system.
The support of the distribution system is fundamental to Selavia's accelerated market entry.
A New Piece in the Southern Island Landscape
The emergence of Selavia in the context of Southern Phu Quoc's developing growth poles is expected to add a distinct direction to development, where identity and experience are central.
The project is positioned as a “City of Vietnamese Identity,” where nature, culture, and modern life intertwine in a multi-layered experiential structure, aiming for sustainable and long-term development.
Project distribution agents: Worldvills Property, HT Land, CBRE, Dat Xanh Mien Tay, Duyen Hai Holdings, Mac USA One, PHP Saigon, Open Broker, Luna Holdings, LM Torii + BIDV Home, Lien Minh Tam Phat Hung + TP Land 88, Do Chuyen, BHS Mien Nam, Viet A Real, Nha Viet Holding, MH Property, Thien Phat Realty.
Hotline: 098.767.8888
Website: https://selaviaphuquoc.vn
TTC Group