1. Abundant supply threat of luxury apartment.
Supply of luxury apartment confronts abundant hazard in short-term from the second half of 2016, leading internal rent price reduction in some areas.
This motivates investors looking up strategic solutions to make diferential marketing tactics to sell the products.
2. FDI fund increasingly poured into real estate market
Foreign fund increasingly poured into Vietnamese real estate market when Vietnam joins AEC, TPP and signing Free Trade Agreement with European Union.
The economic deeply intergration will lead to a “big wave” of increasing real estate price in projects belong to CBD (Central Business Districts) in big cities, particularly Ho Chi Minh and Ha Noi city
3. Affordable price for land demand
Most of real demand (in payable ability) of Vietnamese is affordable land price, middle price apartment (roughly VND 1 billion) and rent house which has price about VND 2.5 to 5 million each room.
4. Rent real estate to keep booming
Commercial real estate supply is towards foreigner audience will dramatically increase, include rental building segment, workshop, commercial apartment, etc.
5. Personal investor is more professional
Personal investors take part in real estate market is getting crowder and becoming wiser, it is harder to persuade them pouring money immediately.
6. Digital marketing is at the glance
Digital marketing takes a lot of marketing budget of investor that makes traditional marketing and advertising (Print, TV, Billboards, etc.) reducing.
Real estate market in 2016 will welcome sales teams which are not belong to any broker or investment companies. The strength of this team is to use digital marketing knowledge in social network, search engine and even personal email, etc.
7. Taking advantages of celebrities to promote
Trend of using celebrities to promote real estate projects is going increasing dramatically, happended in many forms: brand representatives, presenting house, installment payment (long-term).
Doanh nhan Sai Gon