On May 21, at the Selavia complex, Toan Hai Van Joint Stock Company (TTC Phu Quoc – a member of TTC Group) and The Ascott Limited, one of the world’s leading hospitality management groups, officially signed a technical consulting and management agreement for the hotel-apartment project under the Citadines Selavia Phu Quoc brand.
This marks a strategic step in the journey to elevate Selavia into a new symbol of Vietnamese hospitality on the international tourism map.
The signing ceremony of the technical consulting and operation management agreement for the Citadines Selavia Phu Quoc project. (Photo: TTC Phu Quoc).
Citadines Selavia Phu Quoc – An International Landmark in the Heart of Pearl Island
According to the signed agreement, Ascott will collaborate with TTC Phu Quoc in providing international-standard technical consulting and managing the high-rise hotel zone branded as Citadines Selavia Phu Quoc, part of the Selavia project.
The hotel is expected to begin operations in Q3/2027, with a total construction floor area of over 40,000 m². It will offer hundreds of upscale international-standard serviced apartments integrated with amenities such as a swimming pool, gym, restaurant, lounge, co-working space, children's playground, etc., catering to the rising bleisure (business + leisure) travel trend.
The Ascott Limited, headquartered in Singapore, is one of the world’s leading international lodging owner-operators. Starting with the launch of Asia-Pacific’s first international serviced apartment in 1984 (The Ascott Singapore), the group has continually expanded and now owns a portfolio of over 990 properties across more than 230 cities in over 40 countries.
With a diverse brand portfolio — from serviced apartments, hotels, resorts, and co-living to senior independent living — Ascott consistently delivers exceptional experiences that meet the diverse needs and preferences of global travelers.
The Citadines brand under Ascott represents a modern and dynamic lifestyle, blending the comfort of a serviced apartment with the flexibility and comprehensive services of a hotel — perfectly suited to the fluid lifestyles and exploratory spirit of global citizens.
The resort model here is built on four key pillars: Culture, Cuisine, Wellness, and Community, offering a well-rounded stay experience where young travelers can immerse, connect, and explore new destinations in their own unique way. The presence of Citadines in Selavia not only affirms the project's international caliber but also offers outstanding added value for both property owners and leisure guests, while contributing to local socio-economic development.
Selavia – From Local Identity to Global Living Standards
Selavia Phu Quoc is an all-in-one seaside urban township spanning nearly 180 hectares, developed by TTC Phu Quoc in the southern part of the island. The project boasts a private beach over 2 km long and is situated in a prime feng shui location, embracing sea, mountains, urban amenities, and strategic transport connections.
It also features the first artificial lotus island, inspired by Vietnam’s national flower — a symbol of resilience and beauty rising from adversity. The project was master-planned and designed by Royal HaskoningDHV (Netherlands), renowned for creating the iconic Palm Island in Dubai.
At Selavia, every architectural detail, landscape, and amenity has been carefully curated by top-tier global partners: Surbana International (Singapore) for planning consultancy, Southland Development (USA) for landscape and utility development, and Kume Design (Japan) for architectural design. The involvement of these prestigious firms ensures superior project quality and enhances investment value.
During the signing ceremony, Mr. Nguyễn Thanh Ngữ, Chairman and CEO of TTC Phu Quoc, affirmed that TTC Phu Quoc is committed to close cooperation and providing full support for Ascott to execute all phases from technical consulting to project operation.
“We believe that the synergy between local strengths and international expertise will create sustainable and differentiated value for investors, customers, and the broader community. This partnership with Ascott is a testament to TTC Phu Quoc’s commitment to quality, excellence, and global standards for the Selavia project. This is not just a turning point in the project’s development journey but also the beginning of a long-term strategic partnership between the two parties,” Mr. Ngữ stated.
Mr. Nguyễn Thanh Ngữ – Chairman of the Board and CEO of TTC Phu Quoc – affirmed that TTC Phu Quoc will closely collaborate and provide every favorable condition for Ascott to implement the project. (Photo: TTC Phu Quoc).
Meanwhile, Ms. Kar Ling Wong – Chief Strategy Development Officer of The Ascott Limited and Managing Director for Southeast Asia – expressed her confidence: “We are very proud to establish a strategic partnership with TTC Group, marking a new chapter in the journey to realize our shared vision of developing high-quality accommodation services in Vietnam. Citadines Selavia Phu Quoc is not only the first presence of the Citadines brand on the Pearl Island but also one of the largest and most impressive serviced apartment projects in the country.”
Ms. Kar Ling Wong – Chief Strategy Development Officer of The Ascott Limited and Managing Director for Southeast Asia – expressed her confidence in establishing a strategic partnership with TTC Group. (Photo: TTC Phu Quoc).
Mr. David Cumming, Country General Manager for Vietnam, Cambodia, and Myanmar at The Ascott Limited, also emphasized: “This will be the fourth project in Vietnam under the Citadines brand following the hotel model, combining professional services with the comforts of long-term apartment living. The project stands out not only for its scale and design but also for the guest experience — offering refined living spaces, a connected stay journey, and the seamless integration of leisure, work, and wellness.”
Mr. David Cumming, Country General Manager for Vietnam, Cambodia, and Myanmar at The Ascott Limited, speaking at the event. (Photo: TTC Phu Quoc).
Alongside the Selashine shophouse project, which is drawing strong interest from investors, TTC Phu Quoc continues to develop a variety of other subdivisions, including resort villas, high-end apartments, a marina, amusement park, seaport, and logistics warehouse system — all aimed at completing a modern urban tourism ecosystem.
At the ceremony, Ms. Huynh Bich Ngoc, Standing Vice Chairwoman and CEO of TTC Group, shared: “Today's event marks an important step in realizing TTC Group’s long-term strategic vision in Phu Quoc. Over its 46 years of formation and development, TTC Group has continuously innovated its mindset, raised standards, and expanded its vision to actively contribute to the nation’s socio-economic development.” She expressed strong confidence that the synergy between TTC’s internal strengths and Ascott’s international operational expertise would elevate Citadines Selavia Phu Quoc into an iconic Southeast Asian destination — a place where exceptional experiences, luxury relaxation, and premier investment opportunities converge.
Ms. Huynh Bich Ngoc, Standing Vice Chairwoman and CEO of TTC Group, shared that the signing ceremony marks an important milestone in the journey of realizing TTC Group’s long-term strategic vision in Phu Quoc. (Photo: TTC Phu Quoc).
TTC Phu Quoc remains steadfast in pursuing a development model aligned with ESG criteria: conserving resources, protecting the marine environment, creating jobs for the community, and aligning with Kien Giang Province’s green and sustainable tourism development strategy.
The signing ceremony with Ascott is not only a milestone in international cooperation but also a testament to TTC’s long-term vision. It further reaffirms the position and profit-generating potential of Selavia — a destination that brings together “unique” values such as strong legal foundations, prime location, reputable operating partners, and high exploitation potential.
The high-rise hotel zone under the Citadines Selavia Phu Quoc brand – a part of the Selavia project. (Photo: TTC Phu Quoc).
Phu Quoc being selected to host the APEC Forum in 2027—a major international event gathering thousands of global leaders and businesspeople—opens up significant development potential for the South Island area. Riding that momentum, Selavia and Citadines Selavia Phu Quoc are gaining numerous advantages, with a growing ecosystem of resort, commercial, and logistics facilities being completed. Together, they form a solid foundation to meet the rising demand for accommodation, business, and investment—not only in the lead-up to APEC but also for the area’s long-term development.
For more information about the Selavia Phu Quoc project, please contact:
Toan Hai Van Joint Stock Company (TTC Phu Quoc)
Address: Group 11, Suoi Lon Hamlet, Duong To Commune, Phu Quoc City, Kien Giang Province
Hotline: 098 767 8888
Website: selaviaphuquoc.vn
According to Vietnambiz