On November 5, 2026, as part of the process of identifying and evaluating outstanding Vietnamese brands for the 2026 "Gold Star of Vietnam" Award, representatives from the Vietnam Young Entrepreneurs Association conducted on-site assessments at Thanh Thanh Cong Tourism Joint Stock Company and Saigon Thuong Tin Real Estate Joint Stock Company.
Evaluation Team No. 6 is led by Mr. Phan Tan Dat, Vice President of the Vietnam Young Entrepreneurs Association and President of the Ho Chi Minh City Young Entrepreneurs Association. The team members include: Mr. Tran Hoang Anh, member of the Board of Directors of KSB Company; Ms. Doan Thi Van Hiep, Audit Manager at KPMG; Mr. Vo Quoc Huy, Vice President of the Ho Chi Minh City Young Entrepreneurs Association; Ms. Ngo Thu Thao, Vice President of the Ho Chi Minh City Young Entrepreneurs Association; Mr. Nguyen Ngoc Quy, Vice President of the Ho Chi Minh City Young Entrepreneurs Association; Mr. Nguyen Van Dong, Secretary of the team; and Ms. Nguyen Thi Thuy An, Deputy Chief of the Office of the Ho Chi Minh City Young Entrepreneurs Association.
Evaluation Team 6 is working to review the data provided in the enterprise's documentation.
In conjunction with the documentation submitted to the Vietnam Young Entrepreneurs Association, the sixth appraisal team reviewed the data provided by the enterprises to clarify specific information and held discussions with the companies' respective functional departments.
Regarding TTC Hospitality (Thanh Thanh Cong Tourism JSC), the team noted the company’s ecosystem, which comprises 19 service units. According to TTC Hospitality, the firm is currently working to position its brand to appeal to the "near-luxury" (premium-mass) market segment. Furthermore, as the tourism, hospitality, and entertainment sectors undergo significant transformation, TTC Hospitality is placing greater emphasis on wellness services and the integration of local culture, aiming to provide customers with more profound and immersive experiences.
During the meeting, TTC Hospitality shared that it is actively focusing on defining regional identity, pursuing digital and green transformations, and refining its management systems. The company also utilizes various software solutions developed by Vietnamese firms, which helps optimize costs while remaining well-aligned with the needs of its target clientele and specific operational requirements.
As for TTC Land (Sai Gon Thuong Tin Real Estate Joint Stock Company), the appraisal team acknowledged the shifts that have occurred in the real estate market over the past few years. Building upon the strengths of product lines established long ago such as Belleza, Carillon, Jamona Heights, Charmington La Pointe, TTC Plaza Binh Thanh, and TTC Plaza Da Nang TTC Land has outlined its strategic direction for the 2026–2030 period. This includes prioritizing "clean" (legally sound and transparent) projects, ensuring financial stability, and committing to sustainable development. Additionally, TTC Land is strengthening its operations as a general contractor for industrial facility construction, while also investing in the acquisition of warehouses for lease or sublease, thereby diversifying and balancing its business portfolio.
The appraisal team, led by VYEA Vice President Phan Tan Dat, poses for a commemorative photo.
According to the leadership of TTC Land, in line with the trend of digital transformation, the company is actively evolving. It is collaborating with contractors and partners to implement projects that integrate new technologies from the design phase through to construction and execution. Furthermore, the company prioritizes sustainable development, incorporating criteria such as the use of eco-friendly materials, energy efficiency, and environmental protection into its projects from the very outset.
Assessment Panel 6 also engaged in in-depth discussions with the companies' specialized teams, analyzing the provided data to gain a deeper understanding and ensure a more detailed and comprehensive evaluation in the subsequent rounds.
Source: Vietnam Young Entrepreneurs Newspaper